If you seem to be jumping between winging it and rambling or trying to memorise a complicated script only to freeze up, you need to watch this video. I’ll walk you through my own video scripting process and the easy structure I follow that keeps viewers engaged (and you not having to memorise a thing). You can even download a copy of my editable video script template (as a Word doc) and follow along!
If you’re looking for a really simple video script template that is engaging and encourages your viewers to take action and doesn’t require any memorization, then you are in the right place. In this video, I’m going to teach you my own formula for how to create an engaging video and I’m going to include a video script template that you can download at the end. So make sure you stay tuned. And in the meantime, if you are a video creator who is wanting to create amazing videos like the boss, then make sure you give this video a thumbs up.
Well, hello and welcome back. Or if this is your first time here, hello, my name is Kat Elizabeth. I am an actor, personal branding coach, and obviously, a video creator, or you wouldn’t be here right now. And, I am really excited to teach you my own video scripting formula that I use, not only for my YouTube videos but also for Facebook Lives and other sort of random little videos that I might create around the place.
So, with no further ado, let’s get straight into it. Now, even if it’s not obvious, all good videos follow some sort of structure. They do this because it’s really important to be able to organize the content in a certain way, take the viewer on an engaging journey, and lead them to taking some sort of action at the end. Because honestly, if you create a video and then you don’t encourage the viewer to take action, what was the point of creating the video? So what I’m going to be teaching you in the video today is the formula that I use, but also that’s used by so many well-known YouTubers, cause creators, live streamers who are all using this because it is just kind of like what’s the point in reinventing the wheel.
So the first thing that you’re going to need to do is create some sort of hook, which is just as simple as letting the people know what they can expect from the video. Getting them excited in some way, grabbing their attention. Because often if you know, if people are walking, you know, scrolling through Facebook and you know, they scroll upon your video, well they’re only going to watch for a couple of seconds before deciding if they’re going to continue watching or not. So, the worst thing you can do, especially for live streaming, is start the video with you, kind of faffing around at “Oh, hi Julie, good to see you. Okay, I’m just going to wait for a few mil- more people to show up.” No, please just start the video straight away and there’ll be time to do that engagement later on once you’ve grabbed people’s attention.
Step number two is a really good idea, although not everyone does it and that is to introduce a first call to action and it’s going to be a little bit different depending on this video’s prerecorded or if it’s live, but an example is getting someone to hit the thumbs up as soon as they’re watching this on a live, you could say, “Oh, if you’re here right now, then let me know where you’re tuning in from. Or, if you’re watching the replay type ‘replay’ below.” And this already kind of gets people involved and engaged in your video. It’s going to help the algorithm as well. So I really, I wouldn’t recommend skipping this unless you just feel really uncomfortable about it.
Step number three is your introduction, and this is still going to be really short and sweet, but it’s an opportunity to just go into a tiny bit more depth about what the video is going to cover, who you are and why you’re the right person to be teaching it. And sometimes bringing in the why behind why you’re teaching this topic in particular is a really good idea. And you can do this in story format. So for instance, I could say, “I’m talking about this today because I’ve had so many students who used to struggle with their makeup looking really cakey on camera. And so I wanted to give you guys these tips so that you can avoid looking like that in future.” That’s just a really lame example, but that’s what I made. So, if you can somehow inject it with some sort of real-life story. So, either a reason that you had to learn this for yourself, a reason why other people have been needing to learn this or some proof of it working. So, I recently taught one of my students that this is how this works, and since then she has managed to turn things around and get X, Y, Z results.
You’re then going to move into your teaching points, which you know, you’ll generally just write in bullet-point form because if you’re talking about something that you know really well, which generally, I mean why would you create a video on something you don’t know about that would be weird. You’re then going to be able to, which is what I’m doing now. I quickly glance at my bullet point and go right, so I need to teach this thing and then you just start talking and you can kind of free form it a little bit, but just keep an eye on the time.
If you’re someone new to this and you have a habit of waffling, then it could be a good idea to be fairly specific about the bullet points. Go, I need you to say this, this and this, and then make yourself stop once you’ve finished. Because the temptation, especially when you’re nervous, can be to just keep talking to fill the space. But, that could end up confusing your audience or boring them, which is kind of worse. And then having them drop off, which you do not want at all. So, short and sweet is always best.
You can then break up your teaching points. Cause let’s say you’ve got three to five teaching points somewhere in the middle, stop and ask for engagement. So, if you’re doing this live and you’ve got people watching, this is a great time to go. “Is this all making sense? What’s your favorite point so far? Has anyone experienced X, Y, and zed?” Or, if it’s in a YouTube video, this is where we’ll normally go. “Question of the day: have you ever experienced blah blah?” So, question of the day, if you were a video creator right now, how will you use scripting your videos? Or, are you completely just winging it? Let me know in the comments below. So once you’ve done that engagement, you can continue your teaching points or finish off as many bullet points as you need to.
And that then brings us to the conclusion which is going to include a call to action. So, there’s a few different ways of doing this. You could first do a summary. So, so basically as I said today, these are the five different things that you need to know when you’re going to be doing this one, two, three, four, five and list them really. So it’s like the, the too-long-didn’t-read type summary or you could say, “Well, I hope that that was really helpful. I hope you learnt something. If you did comment below and tell me this or like the video and subscribe,” and then, a call to action beyond that. So the sort of two call to actions.
So, the first one is some sort of engagement within the video so that you can help the, the algorithm. But the second call to action is the really important one. It’s where you want to take the relationship further with them. And I mean the call to action is completely up to you. What do you want them to do? Do you want them to go to your website and learn more about this service? Do you want them to go download this freebie? Do you want them to hop straight on a call or to email you to make an inquiry?
You need to think of that for yourself. Always try and tie it in with the topic of the video so that doesn’t look, it’s not disconnected. So, for instance, if I’m doing a video on photo shoot planning or something to do with personal branding photo shoots, I’m always going to send people to download my photo shoot planner. Whereas it’s something to do with makeup. Then I’m going to have a freebie that’s to do with makeup.
Now, just a quick note on sort of the freeform talking versus the actual sort of scripting and memorization. I mean, I don’t really know anyone that memorizes video scripts for YouTube. It’s, I just think it ends up looking really unnatural. However, I do know a lot of people who use autocue and they swear by this. So, they find it really stressful to not have the autocue because they do tend to waffle and get stressed and look uncomfortable. So, this is something you need to decide for yourself. There are really fantastic ways of setting up autocues these days where it’s just on your phone or your iPad. And so it’s really easy to use, and it’s not expensive at all. Like, there’s apps and things that’ll do it for you. So maybe if you’re new to creating videos, try autocue a few times and try doing the bullet point that I talked about a few times and just see where you’re at.
And now as I mentioned, I do have a video script template for you to download. So, if you check out the link in the description and the comments below, you can grab a copy of that. It’s in a word doc format so that you can edit it and change it as you need. And there’s a few little comments in there just to give you some prompts, but essentially it breaks it down into the different sections that we talked about today. And there’s two columns. One, is for what you’re saying, and the other is for what’s going to be on the screen, because sometimes if you’re using B roll footage or overlaying something, you’re not always going to be the, you know, the talking head on the screen.
And so it’s a really good idea while you’re scripting it. So, you have an idea of how the audio and the visual is interacting as you go. And it makes the edit so much easier as well. So, grab yourself a copy of that. Give us video a thumbs up if you learn something and be sure to subscribe because I’m going to be creating way more videos on videos moving forward. And please share this with any video creative friends of yours as well if you think they might like it. Thanks for watching, and I’ll see you next time. Bye!
Kat is an actor and personal branding coach as well as the host of The Personal Branding Project Podcast and her self-titled YouTube channel. She started her career off by playing Marilyn at Warner Bros Movie World, went on to perform in the original Australian casts of Jersey Boys & Hairspray and eventually found herself writing/producing her own work before becoming a self-employed copywriter and marketing strategist. She now offers 1:1 Coaching and Online Courses for entrepreneurs, freelancers + multi-passionate creatives.